iBrave - The way to brand

Workshop 2 Lemvig

How do we see ourselves? How do others look at us?

In order to make a local area attractive, it is very important to have the right communication strategy. This workshop will explore the concept of ‘Do others see us as we see ourselves’? Is what we are transmitting to others being received the way we want it to?

Are what we see as attractions considered as attractions by others?

Do we have resources that we have not considered as attractions but others think they are?

Through a SWOT analysis being carried out in all the partners’ areas, we will find out what is the perception others have of us and what can we do to improve it.


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